
For further information please call 06/87420935 or fill out the form below
In English we use two words, advertising and publicity, yet they require the same actions. Both words refer to effective methods to promote and create awareness about your company and your brand.
However, there is a big difference between advertising and publicity: advertising is paid-content, conveyed by radio, TV, newspapers and banners, while publicity is free and much more credible information about your business which is published in the media.
Until they establish and consolidate their brand and credibility through public relations, most companies should not waste their money on advertising.
Publicity can be generated by an article written and published by you, an article written by a journalist based on information given about your company, or a well-written press release. At a later time, these reports contribute to create a good reputation for your company, products or services.
How can you obtain online publicity for your company? The Web has inflexible rules about commerce, with disastrous results for those who don’t respect them. If your press releases, messages or articles are blatant promotions or simple advertisements instead of useful information, they will go unheeded; even worse is the online advertisement boomerang effect, which will be very negative for your company and get you heaps of complaint emails.
Best Network is able to create effective, incisive and non-invasive press releases, which get attention for your business and services from a targeted audience.
Do you want to know more?
For further information on our affiliate marketing service please call 06/87420935/2 (Monday to Friday from 9:00 to 18:30), or fill out the form below and one of our experts will call you as soon as possible.